Fibernetics Boosts Business Value Proposition with Ethernet

CEN Feature (Jun 7 2011) Business Ethernet , Regional

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   Carrier Ethernet has helped VoIP-pioneer Fibernetics Group of Companies gain traction with Canadian businesses and remain one of the country’s fastest growing telecommunications companies. Once a voice and data competitive local exchange carrier (CLEC) for residential customers only, Fibernetics began rolling into towns across Canada offering services to both residential customers and businesses in 2008. The move enabled the company to begin making use of its previously underutilized backbone capacity during business hours.

    

   Things really began to take off in the business market when Fibernetics brought their Digital PBX Solution to market. The CLEC has gained more than 600 businesses in just over a year on the market with its proprietary Digital PBX solution, and has plans to increase its market share to five percent of the market in the next three to five years according to Chris Lehman, vice president business services, Fibernetics Corp. In areas served by COs equipped with Carrier Ethernet gear, the technology puts Fibernetics on an even playing field with local incumbents and fiber-based competitors, he explains. Carrier Ethernet also allows Fibernetics to provide converged high bandwidth data and digital voice over a single network access. That is because Carrier Ethernet enables Fibernetics to offer three of the essential components required by business for voice and data services, – reliability, quality and value.

    

   “The quality of circuit we are able to provision using Ethernet equipment allows us to provide a range of products and our customers just love it,” he says, adding that any issues after turning up a circuit are so few that Fibernetics can stay focused on its customers rather than its equipment. The Ethernet solution is so robust that even if a few individual pairs fail, service stays up. And providing solutions via existing copper loops provides better cost effectiveness as well as faster provisioning intervals than purchasing fiber or Transparent LAN service, he adds. 

                                                         

   Tearing it up

    

   “Our key value proposition to our business customers is that we can eliminate their current phone line costs and provide them an Internet connection that is better than the one they have today,” says Lehman. “Our customers can cancel their current phone and internet bill, and replace those bills with one service at a far lower monthly cost that also improves their services.”

    

   New business customers purchase a best-of-breed, custom-built digital PBX solution that runs over the CLEC’s managed network. Their voice service is bundled with a data connection on a shared circuit if bandwidth allows, or it is placed on a separate circuit. But, it is always provided via an IP circuit, says Lehman.

    

   The CLEC wins its customers by helping them see the rapid ROI of the Fibernetics solution versus what they have today. Customers also understand the value of dealing with a CLEC that owns its own network, PoPs and data centers, as opposed to companies that are reselling service, he adds. Any size business is a potential customer as Fibernetics’ voice solution scales to meet the needs of small- to multi-site enterprise customers.  And by using Carrier Ethernet to deliver key elements of that solution, Fibernetics has created a competitive edge in the industry.

    

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